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The challenge: make Rabobank the go-to place when you start your own business. Rabo developed a 'online starters platform' with loads of tips and tricks on it, our job was to promote this. So we created an ode to freelancers. (ZZP'ers) Claiming that they're all awesome. Showing the emotional rollercoaster with all its ups and downs.
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We made cases of fresh and more experienced entrepeneurs and asked them their Do's en Dont's.
This then worked as inspirating content for everyone thinking of making their move into starting something.
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