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Hello there.

About me

I have 20+ years of advertising experience working at several award winning ad agencies. 

From online design to art direction to creative direction and back to art direction. Because after all: making stuff is the most fun thing to do! With loads of automotive experience: Volvo Cars (International & local), Nissan (Champions League sponsoring), BMW (local) and pretty much anything else from baby nutrition to zippers.
 

Skills: concept developing | art direction | design | keyvisuals | moodboards | storyboards | mockups | pitchdecks | logo design | branding & re-branding | visual identity | Bingo.
I'm a flexible team player and I love deadlines. Bring it on! 

       Bonus: I have a build-in Shazam for pretty much all eighties and nineties music.

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Experience

  • Freelance Creative / Art Direction / Design - 2022

  • 180 Amsterdam - 2018-2020 (Kingsday merger) > Senior Art Director

  • Kingsday - 2015-2018 > Senior Art Director

  • Boondoggle Amsterdam - 2013-2015 > Creative Director (With Darren Reynoldson)

  • Havas Worldwide Digital - 2011-2013 > Associate & Creative Director (With Darren Reynoldson) 

  • Euro RSCG 4D - 2005-2010 > Online Designer, Art Director, Creative Director

  • HSCG / Creative Industries -2000-2005 > Online Designer & Art Director

Honors
& Awards

  • BMW iReady 2019 - San Accent

  • Rabo ClubSupport 2019 - Esprix Award

  • Rabo PASSI 2017 - San Accent

  • Volvo S60 Naught Volvo 2010 – Golden Drum Award

  • Volvo XC60 Launch 2009 – Webby Award (shortlist), Epica Awards, Cannes Lions (shortlist)

  • Carte Noire (Kraft Foods) 2008 – Montreux Golden Award, Mobius Awards, Meribel Award, Golden Drum Award

  • Volvo C30 Launch 2007 – Webby Award, ADCN Award, New York Festivals

Things you don't read anywhere else

  • Way back I designed 'Rinusmichels.nl' with an audio introduction by the 'Generaal' himself. 

  • That working in advertising means that you can come up with a guy running naked in the snow and that two weeks later it's actually happening with minus 20 in Sweden.

  • Experiencing a moose test on the backseat of a Volvo XC60 driving 120 KM/H on a test track is not the most relaxed experience.

  • For Nissan we had the FC Twente stadium entirely to ourselves for one night.
    And yes, of course we had some smoke machines for the ultimate epic feel.

  • I once had a studio shoot with six chihuahuas. They didn't keep the white limbo clean.

  • That Max Verstappen prefers his frikandel speciaal with curry. 

 

I'm always eager for new stories. Let's create them together.