Each year, Rabobank shares some of its profits with thousands of different clubs in The Netherlands. For 3 years in a row I was part of the team responsible for these campaigns. It’s a true celebration of the enormous diversity of the ‘club life’ we have. And in the words of director Johan Kramer ‘We met so many great individuals that you would never be able to cast’.
With these campaigns we show that a club is so much more than just a club and that everybody deserves to be part of this. And the great thing about these campaigns: the local communities and banks really make it come to live.
We made documentary style portraits of famous Olympic sporters and Dutch artists, bringing them back to the place where it all started for them. All showing how diverse and inclusive clubs can be.
