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To make clear that Nissan is the most innovative and exciting Champions League sponsor, for the 2017 season we created an interactive campaign showcasing just that. From your name on the centre flag during the final, till new techniques like a 360 cam on the pitch and a 360 YouTube livestream during the final match, broadcasted from several spots in Madrid.
Fandom on it's head: Barcelona player Iniesta goes onto the streets collecting selfies.
Fandom on it's head: Paris Saint Germain player Silva goes onto the streets collecting autographs.
A world's first: we filmed the Champions League opening ceremony from the pitch with a 360 camera.
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