BMW - iX3 Launch

Agency: 180 Amsterdam Client: BMW Netherlands Role: Art Direction

 

BMW iX3 - Introductie: Zo BMW kan elektrisch zijn
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A 360 launch campaign for the new electric BMW iX3. All around showing how electric driving a BMW can be. With the central line: 'ZO BMW KAN ELEKTRISCH ZIJN.' Yes, sometimes Art Directors come up with the campaign line. First used just for this launch campaign, now being used for their entire electric range communication.