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BMW - iX3 Launch

Agency: 180 Amsterdam Client: BMW Netherlands Role: Art Direction

 

BMW iX3 - Introductie: Zo BMW kan elektrisch zijn
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A 360 launch campaign for the new electric BMW iX3. All around showing how electric driving a BMW can be. With the central line: 'ZO BMW KAN ELEKTRISCH ZIJN.' Yes, sometimes Art Directors come up with the campaign line. First used just for this launch campaign, now being used for their entire electric range communication.

BMW iX3 - Zo BMW kan elektrisch zijn - Compilatie
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We made a social storytelling content series, starring people like F1 race legend Jan Lammers and pro kitesurfer Roderick Pijls, each covering a different aspect of why this electric car is really BMW.

BMW iX3 - Zo sportief
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BMW iX3 - Zo duurzaam
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BMW iX3 - Zo adembenemend
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